Build Your Substack Side Hustle — In Just 4 Hours a Week

Let’s be honest—what kind of person are you? Are you the chaotic creative who feels most inspired when everything’s a bit messy? Or are you the organized type who loves structure but sometimes doubts your creativity? Whichever it is, here’s what I believe: it doesn’t really matter. Because there’s no “right” type of person when it comes to creating and planning. I don’t believe in putting people into boxes. What matters most is what works for you. That’s also what I tell my German community...

Ketchup or Mayonnaise? That simple question has been one of the hardest in my life. And somehow, it became a symbol for facing my fears. It’s the question my husband always brings up when I’m standing at the edge of something new and scary in my business. I was 19 when we met. We worked together in a small Imbiss, selling French fries. And of course, fries need ketchup, mayonnaise—or both. I remember feeling insecure, too afraid to ask customers what they wanted. I’d freeze, and it often...

I still remember the early days of my blogging journey, seven years ago. Back then, it felt easy to show up on every platform. Only publishing a post without doing anything else. Everyone said you had to be on Facebook, Instagram, Twitter — and more. Even the bloggers I followed and bought courses from (who had started before me) were teaching this. So I listened — and I did it. I had just launched my blog and written my first few posts, but I immediately created accounts on Facebook,...

Honestly? I was never great at planning — even though I’ve always loved being organized. I used to feel like I was constantly running behind. I remember back in school, I was always the one arriving just before the doors closed — while my best friend showed up way too early. We’d leave our houses at the same time, yet I was always late. Things only changed when we moved to another part of town and I had to take the school bus. Suddenly, I had to be on time — or I’d miss the ride completely....

Hi Reader! Feeling overwhelmed by too many ideas? You’re not alone. It might not make things instantly easier — but knowing this does help. Every successful entrepreneur or creator started out exactly where you are: unsure, second-guessing, and overwhelmed by options. And yes, choosing the right business idea is a big deal. It’s a critical step in your entrepreneurial journey — whether you’re starting a newsletter, blog, or digital offer. It’s the foundation your business will be built on, so...