Hi Reader!

Running a business—whether offline or online—is not different.

Focus and simplicity are the keys to becoming exceptional at what you do.

Simplicity doesn’t mean cutting corners or sacrificing quality. Instead, it means avoiding unnecessary complexity and staying clear of distractions in the pursuit of being “fancy.”

Today´s question: What’s your signature dish?

Knowing what you are writing about or what niche your content is falling into is a crucial step.

If your content were a dish, what would it be?

Ask yourself:

• What topic lights you up?
• What could you "cook" (aka create) all day without getting tired?
• Are you a specialist with one perfect recipe—or a fusion chef blending a few favorite flavors?

Write it down. Own it. This is your signature dish—your content identity.

Bon appétit, Creator!

Right now, my signature dish is lentil salad. I’m a little obsessed—I’ve been making it almost every day! But never the same way twice. I mix it up with different lentils, toppings, and new flavor combos.

Here’s what I’ve learned:

When you start something new, stick with it. Keep going. Do it again and again—like making lentil salad until you find your favorite version.

Aim to get just 1% better each day. You don’t have to repeat the same thing—just learn, tweak, and grow until it feels natural. Like you’ve been doing it forever.

Your lentil salad moment might be content creation, writing, or building your business. Whatever it is—stir it up, stay with it, and enjoy the process.

👀 Want More? Check Out This Week’s New Post on Substack → ​Creators: Stop Chasing Niches. Do This Instead​​

Cheers,

Katja

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