Hi Reader!

Feeling overwhelmed by too many ideas? You’re not alone.

It might not make things instantly easier — but knowing this does help. Every successful entrepreneur or creator started out exactly where you are: unsure, second-guessing, and overwhelmed by options.

And yes, choosing the right business idea is a big deal. It’s a critical step in your entrepreneurial journey — whether you’re starting a newsletter, blog, or digital offer.

It’s the foundation your business will be built on, so it’s worth taking the time to find clarity.

But here’s the truth: You don’t have to get it perfect. You just need to start with something that connects.

When I started my first blog, I used my personal journey with money — learning how to pay off debt, build savings, and invest — to help other women do the same. That blog became my first profitable online business.

Today, I help creators, writers, and bloggers build profitable Substack side hustles with clarity, strategy, and systems that work in real life (not just in theory).

But before that?

• Started and stopped multiple times
• Rebranded (more than once 🙃)
• Took a full month off because I was that overwhelmed

And here’s the thing — I thought I had to get everything perfect before I could start.

Worse, I kept comparing myself to other Substack writers and creators who were way ahead of me. They had started earlier, had more experience, and of course their results looked very different from mine.

Spoiler: I made more mistakes than I got things right.

And honestly, I was holding myself back. Not because I wasn’t capable — but because I was starting from the wrong place.

If you’re stuck in the same loop I was — overthinking, comparing, doubting — I see you. I’ve been there.

And I can tell you this:

Clarity doesn’t come first. It comes through the process of doing, sharing, adjusting, and growing.

​Validating your Substack idea isn’t about perfection.

It’s about resonance.

Does your idea connect with real people, in a real way?

You don’t need 1,000 subscribers to know that.

You don’t need a flawless plan to start.

You need movement.

You need real-world signals that show your idea resonates. And you get those signals by putting yourself out there, even when it feels messy or unclear.

In today’s post, I’m sharing:

✅ The 3 simplest ways to validate your Substack idea
✅ Why you don’t need a niche (at first—you need feedback)
✅ What not to do if you want to avoid analysis paralysis
✅ My own messy path to clarity (and how you can skip the messy part)

👉 Read the full post here​

You're closer than you think,

Cheers,

Katja

P.S. What’s one Substack idea you’re thinking about? I’d love to hear it—and I might even share it with my audience if you're cool with that!

​