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Launch Your Substack Side Hustle — Without Overwhelm!

Get inspired to stir up your Substack side hustle with a simple weekly challenge and a personal tip on growth and consistency 👇

Doubt, Growth & a $100 Affiliate Surprise

Last night, I couldn’t sleep. My mind was racing with thoughts, full of fear and doubt—something I haven’t felt in a long time since building my online business. What happened? At the end of each month, I always review things—not just our personal finances, but also my business performance. This time, I thought: “Maybe this will be my first zero-revenue month in over six years.” And to be honest, I wasn’t even surprised. The last few months, my income had been dropping steadily. (Side note:...

Less Noise, More Focus, Real Results

I still remember the early days of my blogging journey, seven years ago. Back then, it felt easy to show up on every platform. Only publishing a post without doing anything else. Everyone said you had to be on Facebook, Instagram, Twitter — and more. Even the bloggers I followed and bought courses from (who had started before me) were teaching this. So I listened — and I did it. I had just launched my blog and written my first few posts, but I immediately created accounts on Facebook,...

Brick, Click, Believe

When my husband opened his snack bar on a small German holiday island in the North Sea, he had to invest six-figures — without knowing if the business would work. He only had a new concept that didn’t exist on the island and a vague idea of what might be possible. Later, when we started selling sweet cherries in the summer season (only 2–3 months long!), we had to invest another five-figure — again, without guarantees. In short: every brick-and-mortar business we started required serious...

Coffee, Planning, Success

Honestly? I was never great at planning — even though I’ve always loved being organized. I used to feel like I was constantly running behind. I remember back in school, I was always the one arriving just before the doors closed — while my best friend showed up way too early. We’d leave our houses at the same time, yet I was always late. Things only changed when we moved to another part of town and I had to take the school bus. Suddenly, I had to be on time — or I’d miss the ride completely....

That Post You’re Scared to Publish? Let’s Talk About It

Hi Reader! When I started blogging, we were still deeply involved in our brick-and-mortar business — selling asparagus, strawberries, and sweet cherries during the summer months, from April to July. I remember when we started that business back in 2011. A year before, we had helped a friend who was already doing it. He encouraged us to try it ourselves — to find our own selling spots and give it a go. So we did. We started by looking for places where we could set up. At that time, a big...

From Idea Overload to Real Momentum

Hi Reader! Feeling overwhelmed by too many ideas? You’re not alone. It might not make things instantly easier — but knowing this does help. Every successful entrepreneur or creator started out exactly where you are: unsure, second-guessing, and overwhelmed by options. And yes, choosing the right business idea is a big deal. It’s a critical step in your entrepreneurial journey — whether you’re starting a newsletter, blog, or digital offer. It’s the foundation your business will be built on, so...

Your Signature Content Recipe

Hi Reader! Running a business—whether offline or online—is not different. Focus and simplicity are the keys to becoming exceptional at what you do. Simplicity doesn’t mean cutting corners or sacrificing quality. Instead, it means avoiding unnecessary complexity and staying clear of distractions in the pursuit of being “fancy.” Today´s question: What’s your signature dish? Knowing what you are writing about or what niche your content is falling into is a crucial step. If your content were a...

Start Your Online Business & Make Money—The Right Way!

Hi Reader! I can’t stop talking about starting an online business because it changed my life. At first, starting an online business felt overwhelming. I made mistakes, wasted time on the wrong things, and second-guessed myself. But through those challenges, I learned that success comes from following the right steps in the right order. In this guide, I’ll share what I’ve learned to help you start a business and make your first dollar online. Why Start an Online Business? Why not? Imagine...

Don’t make this costly mistake!

Hi Reader! Nobody’s perfect. Not even the most successful entrepreneurs like Amy Porterfield. She didn’t start with a $100 million business—she made mistakes, just like everyone else. Starting your online business means embracing mistakes. They’re part of the process. But the difference between struggling entrepreneurs and successful ones is this: successful entrepreneurs make progress by avoiding avoidable mistakes. The biggest mistake new online entrepreneurs make is focusing on perfection...

Facing the Challenges of Starting an Online Business

Hi Reader! Starting an online business can feel both exciting and overwhelming. I remember when I launched my first blog six years ago, full of energy and ideas. But reality hit harder than expected. I spent countless hours trying to do it all myself, leading to frustration and exhaustion. Eventually, I almost gave up. What went wrong? I was running the marathon of building a business, but starting off like a sprinter—without preparation. But I didn’t quit. Instead, I realized that if I...

Get inspired to stir up your Substack side hustle with a simple weekly challenge and a personal tip on growth and consistency 👇