Hi Reader!

What do opening a farm in Turkey, reviving a bungalow resort in Thailand, and selling sweet cherries at a local market have in common?

They were all business ideas my husband and I took the leap to make real. No overthinking. No waiting for the "perfect moment." We jumped in with confidence, knowing we could figure it out as we went along.

Those were offline businesses requiring hefty investments. But now, it’s 2025. And everything has changed.

If you’re still debating whether to start your online business, I want to tell you: Just do it!

This year isn’t just another year—it’s your year.

If you’ve ever dreamt of building a business that aligns with your values and passions, now is the time.

The world is full of incredible opportunities for creators like you to build businesses that don’t just pay the bills but also make an impact and bring you joy.

Why 2025 Is the Right Time to Start Your Business

If you’ve been feeling uncertain or afraid to take that first step, let me reassure you: it’s normal. Our brains are wired to protect us from risk, and starting a business feels like a big risk.

But the truth is, you’re not facing life-or-death risks.

Building an online business today is far less risky than it was in the past. You’re stepping into an opportunity to grow and learn.

Here’s the deal: Everyone starts somewhere.

The difference between those who succeed and those who don’t is simply starting.

You don’t need to know everything upfront. You just need to begin.

Why Now? The Landscape is Changing

When I started blogging six years ago, I thought I was too late. But the online business space has exploded since then.

The pandemic revealed the potential for online businesses, and this space is only growing.

2025 is a unique time to start because:

• The online business world is more accessible than ever.
• People are craving authenticity and connection.
• The tools to create and grow a business are affordable and easy to use.

A Booming Creator Economy

The creator economy is projected to reach $500 billion by 2027.

People are no longer just looking for products—they want to connect with creators who are real, authentic, and passionate.

If you're ready to share your story and your expertise, now is the time.

You don’t need a huge investment to start. Platforms like Substack, Canva, and others allow you to launch with minimal cost.

Whether it’s starting a newsletter or creating digital products, the tools are available at your fingertips.

Your Experience Is Your Superpower

You may think you’re not ready, that you don’t have enough knowledge. But I promise you—your experiences, your skills, your life lessons, they all count. You already know more than you think.

Starting a purposeful business in 2025 doesn’t mean starting from scratch.

You’ve got skills, insights, and passions that others can benefit from.

Start sharing them!

Building a Community

One of the best parts of starting an online business today is the ability to build a community.

Your audience isn’t just a list of names—it’s your foundation.

When people trust you, they’ll invest in your work.

Why Purpose Matters

Consumers today want more than just a product—they want to support businesses that align with their values. If you ground your business in your purpose, you’ll build deeper connections with your audience.

Getting Started in 2025

Here’s a simple roadmap to help you:

1. Define Your Purpose: What are you passionate about? Who can you help?
2. Choose a Platform: Pick one place to connect—Substack, YouTube, or social media.
3. Start Small: Launch something low-risk, like a newsletter or guide.
4. Build Your Community: Focus on real connections with your audience.
5. Scale Over Time: Grow your business steadily with consistency and feedback.

Introducing Business on Purpose

I’ve created Business on Purpose to support you in building a business that reflects who you are and what you stand for.

Launching in February, my paid membership program offers:

• Weekly deep-dive articles on topics like monetization, content strategies, and scaling.
• Access to templates, checklists, and worksheets.
• Monthly live Q&A sessions for personalized support.
• A supportive community of like-minded entrepreneurs who understand your journey.

This isn’t about quick fixes—it’s about creating something meaningful and sustainable.

Take the Leap in 2025

What’s your biggest goal for 2025? Ready to build your purposeful business? Join me on Substack for the full post, and let’s make this year the one where you finally start that business you’ve always dreamed of.

​Read the full post on Substack to dive deeper into how to get started in 2025!​

Let’s make this year count!

Katja

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P.S. Ready to kickstart your online business? Download your FREE Kickstart Your Business On Purpose guide for expert tips and a simple roadmap to help you evaluate your readiness and discover your perfect niche!​
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